Freelance Creative Director
72andSunny New York ACD
72andSunny, TBWA\Chiat\Day, Apple, Ogilvy Freelance Creative Director
R/GA New York ACD
We Are Unlimited Chicago ACD
Ogilvy Singapore Senior Copywriter
Ogilvy Singapore Copywriter
Ogilvy Singapore Junior Copywriter

“If each of us hires people who are bigger than we are, we shall become a company of giants.” Perhaps that was how I landed my first job at Ogilvy — I measure 6’4”.

You see, unlike most ad kids, I never went to portfolio school, studied marketing, or got a lesson in writing with a BA in journalism. Instead, I had a hospitality and tourism degree. And as soon as I graduated, I knew, quite instinctively, that it was not something I wanted to pursue.

But I did know one thing—ever since I was I kid, I loved solving problems. When I was 6 I fixed the family TV with an eraser and some tape (my mom can tell you all about it). At 14, I won a paper plane contest by crushing a piece of paper into a ball and flinging it across the field. “Who said planes needed wings”, I said.

It took me a while to discover advertising, and it happened quite serendipitously. After a year of trying to figure things out and my half-arsed (and somewhat delusional) attempts at being a pro gamer, I chanced upon a random book on my bookshelf. Next thing I knew, I was at the bookstore reading anything from ad concepting to the history of Madison Avenue. Strangely enough, that was a book I had stolen from my college library a year earlier but never got around to reading. I guess the universe has some funny way of moving its pieces on the proverbial chessboard. Anyway, I got myself a notebook. Filled it with boxes. Wrote my own briefs. Found my own insights. Drew my own scamps. Notebook made its rounds in ad land. Ogilvy took a chance. The rest as they say, is history.

Since then, I’ve got to work with some seriously talented people. I’ve built an automated camera system that helps amateur footballers capture their best goals, conducted extreme tests to demonstrate the performance of a mobile network, and even teleported snow from frosty Finland to sunny Singapore. These feats were recognised at prestigious international festivals like D&AD, Cannes Lions, One Show and Spikes; helping Ogilvy Singapore become the Regional Network of the Year at the London International Awards, #2 in the One Show global rankings, and #2 out of 450 Ogilvy offices. Basically, one of the top shops in the world. Sometime around 2017, I had the itch to test myself on the big stage. So I crossed the Pacific to work at We are Unlimited in Chicago, McDonald’s dedicated agency at the time; then to R/GA New York to work on Samsung, and 72andSunny to work on Etsy amongst other things.

I’ve also been very fortunate to have represented Singapore at Cannes after beating a string of creative teams at the Mediacorp Young Lions, and to be named Young Copywriter of the Year at the Creative Circle Awards. I’ve also taken the stage at AdFest to share my thoughts on how we can champion young creative talent in Asia.

It’s been quite a ride, I guess. But frankly, I’m more excited by what’s next.

2021
ANDYs / Gold / Idea
ANDYs / Shortlist
Cannes Lions / Shortlist / Direct
One Show / Shortlist / Branded Entertainment
One Show / Shortlist / Direct
One Show / Shortlist / Experiential
One Show / Shortlist / Social Media
The Shorty Awards

2020
D&AD / Graphite Pencil / Entertainment
One Show / Finalist / Creative Effectiveness
One Show / Finalist / Direct Marketing
AICP / Shortlist / Digital Experiences
AICP / Shortlist / Social
Youtube Works Awards / Winner / Media Innovation

2019
D&AD / Wood Pencil / Branding
Clios / Finalist / Design

2018
Spikes Asia / Shortlist / Brand Experience & Activation
Spikes Asia / Shortlist / Direct
Spikes Asia / Shortlist / Outdoor
Creative Circle Awards / Silver / Outdoor
Creative Circle Awards / Silver / For Good (Outdoor)
Creative Circle Awards / Silver / For Good (Brand Experience & Activation)
Creative Circle Awards / Finalist / Brand Experience & Activation

2017
D&AD / Wood Pencil / Digital Marketing (Integrated)
One Show / Gold / Branded Entertainment
One Show / Silver / Mobile
One Show / Merit / Branded Entertainment
One Show / Merit / Interactive
One Show / Merit / Interactive
One Show / Merit / Intellectual Property
One Show / Merit / Mobile
One Show / Merit / Print & Outdoor
One Show / Merit / Responsive Environments
One Show / Merit / Responsive Environments
One Show / Merit / UX-UI
London International Awards / Gold / Digital
London International Awards / Silver / Digital
London International Awards / Silver / Digital
London International Awards / Bronze / Digital
Cannes Lions / Finalist / Mobile
Cannes Lions / Finalist / Promo & Activation
Effie Singapore / Silver / Telecom Services
Creative Circle Awards / Silver / Film
Creative Circle Awards / Silver / Film
Creative Circle Awards / Silver / Film
Creative Circle Awards / Bronze / Film
Creative Circle Awards / Bronze / Film
Creative Circle Awards / Bronze / Film

2016
Cannes Lions / Silver / Mobile
Cannes Lions / Shortlist / Cyber
Cannes Lions / Shortlist / Direct
Cannes Lions / Shortlist / PR
Creative Circle Awards / Best of Category / Direct
Creative Circle Awards / Gold / Direct
Creative Circle Awards / Gold / Cyber
Creative Circle Awards / Gold / Cyber
Creative Circle Awards / Gold / Mobile
Creative Circle Awards / Silver / Direct
Creative Circle Awards / Silver / Cyber
Creative Circle Awards / Silver / Cyber
Creative Circle Awards / Silver / Promo & Activation
Creative Circle Awards / Silver / Branded Content & Entertainment
Creative Circle Awards / Silver / Media
Creative Circle Awards / Bronze / Cyber
Creative Circle Awards / Bronze / Mobile
Creative Circle Awards / Bronze / Film & TV
Creative Circle Awards / Bronze / Film & TV
Creative Circle Awards / Finalist / Promo & Activation
Creative Circle Awards / Finalist / Media
Creative Circle Awards / Finalist / Film & TV
Creative Circle Awards / Finalist / Film & TV
Creative Circle Awards / Finalist / Integrated
Lisbon Awards / Bronze / Branded Content
Lisbon Awards / Bronze / Mobile
ECHO Awards / Gold / Best Use of Mobile
Spikes Asia / Bronze / Digital
Spikes Asia / Shortlist / Direct
One Show / Bronze / Direct
One Show / Merit / Mobile
The FWA / Mobile of the Day
Way of the David Awards / Nomination / Golden Goose Award

2015
Cannes Lions / Shortlist / Media
One Show / Merit / Design
One Show / Merit / Cross-Platform
AdForum / Best Hits 2015
Effie Asia-Pacific / Finalist / Single-Market
DMA Asia ECHO Awards / Gold / Interactive (Experiential)
DMA Asia ECHO Awards / Gold / Interactive (Social Media)
DMA Asia ECHO Awards / Silver / Interactive (Use of Tech)
Best of Ogilvy 2015
Way of the David Awards / Nomination / Balls of Steel Award

2014
Clios / Shortlist / Public Relations
Effie Singapore / Silver / Beauty Products & Services
Marketing Excellence Awards / Gold / Advertising
Marketing Excellence Awards / Gold / Integrated Marketing
Marketing Excellence Awards / Silver / Loyalty Marketing
Way of the David Awards / Nomination / Young Punk Award

Career Highlights
2018 / #9 Singapore’s Hottest Creatives / Campaign Brief Asia
2016/ Young Copywriter of the Year / Creative Circle Awards
2016 / Film Winner / Mediacorp Young Lions

Agency
2018 / Singapore Creative Agency of the Year / Campaign Brief Asia
2017 / Regional Network of the Year (Asia) / London International Awards
2017 / Digital Agency of the Year / Creative Circle Awards
2016 / Singapore Creative Agency of the Year / Campaign Brief Asia
2016 / Digital Agency of the Year / Creative Circle Award
2016 / #2 / One Show Global Rankings
2016 / #1 / Lisbon Advertising Awards
2016 / #2 out of 450 Ogilvy offices
2015 / #5 out of 450 Ogilvy offices

Augustus Sung is a multi-disciplinary 
Creative Director and writer 
currently based in New York.

©2024

Email — [email protected]
Tel — +1 (917)-361-5731