Data ExStream — Singtel

Can a Mobile Network
Replace Your Eyes?

To demonstrate the speed and reliability of Singtel's newly upgraded 4G mobile network, we put it through a series of unique tests where a second or two could prove disastrous. Three individuals: a national fencer, a stunt driver and an arcade enthusiast, were challenged to execute three precision stunts – with the mobile network over their eyes.

D&AD Wood Pencil
One Show Silver, 4 Merits
LIA Gold, Bronze
Cannes Lions 2 Finalist
CCA 2 Gold, 1 Silver, 3 Bronze, 4 Finalist

Putting the 4G network through
a series of extreme tests.

At the heart of the campaign is a custom-built visor that houses two mobile phones over the individuals’ eyes. One phone uses its camera to video capture and stream, the other phone receives the visual feed via Singtel 4G. Any delay in transmission would mean a slow reaction by the individual and therefore, a failed test.
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