Big Names in Entertainment
Pay It Forward to America's
Small Businesses

At the beginning of the Covid-19 pandemic, it was widely believed that 70% of small businesses wouldn’t survive the lockdown. As America’s most reliable telco network, Verizon wanted to do their bit to keep them afloat. So we launched PayItForward Live: a weekly live stream featuring some of entertainment’s biggest names, to support small businesses. With every mention of a small business during the stream, Verizon donated 10 dollars, resulting in a whopping total of 7.5 million dollars.

The ANDY Awards / Shortlist
Cannes Lions / Shortlist / Direct
One Show / Shortlist / Branded Entertainment
One Show / Shortlist / Direct

One Show / Shortlist / Experiential
One Show / Shortlist / Social Media
The Shorty Awards

87M+

Livestream Views

122,000+

Social Conversations

1.3M

Site Visits

A lineup like no other.

We kicked off with Dave Matthews, followed by Alicia Keys, Billie Eilish, Usher and more for millions of fans tuning in each week. It wasn’t long before pro gamers and popular Twitch streamers joined the lineup.
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Making it easy to support small businesses.

We partnered up with Paypal, Venmo and USA Today so people could support America’s small businesses in a variety of ways.
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131,000+

Grants Applied For by SMBs

$7.5M+

Donated to Small Businesses

98%

Positive or Neutral Sentiment

Augustus Sung is a multi-disciplinary 
Creative Director and writer 
currently based in New York.

©2024

Email — [email protected]
Tel — +1 (917)-361-5731