Bringing Lots of Lovin' to the Crossroads of the World
McDonald’s is one of the world’s most encountered brands. And while it is a business built on consistency, the global identity has become anything but. So in 2018, the brand redesigned its entire visual language from the ground up. To launch it, we chose the biggest stage: Times Square.
D&AD / Wood Pencil / Branding
Clios / Shortlist / Design
All topical. All contextually-relavant. All a whole lot of lovin'.
With the friendly folks over at Brand New School, we created more than 70 unique animations for the big screen, ranging from current events to location-specific, each one beautifully showcasing the fun and enthusiastic spirit of the iconic brand.
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Augustus Sung is a multi-disciplinary
Creative Director and writer
currently based in New York.
©2024
Email — [email protected]
Tel — +1 (917)-361-5731